Give your Day 1
fans exclusive drops

Find out who your earliest fans were and sell them exclusive merch and experiences, driving higher revenue and loyalty for life.

"I think firstfan is something really interesting, and I look forward to watching it grow."

- Trevor Kaiser, Principal Creative Director of Brand, Amazon Music

A zero-effort campaign to supercharge early fans

There's never been a way for artists to verify who their Day 1 fans are — until now. Unlock the full potential of this fan segment by giving them access to exclusive items or experiences, while getting valuable marketing intel you can use to increase total superfan spending.

Announce your firstfan campaign on socials.

Your fans import their streaming history into firstfan.

firstfan ranks your fans in order of when they discovered you.

Your earliest fans unlock access to exclusive drops indefinitely.

You get fan data for targeted marketing like "You were my 50th fan ever!"

Announce your firstfan campaign on socials.

Your fans import their streaming history into firstfan.

firstfan ranks your fans in order of when they discovered you.

Your earliest fans unlock access to exclusive drops indefinitely.

You get fan data for targeted marketing like "You were my 50th fan ever!"

Boost lifetime fan revenue instantly

Besides direct-to-fan sales, boost revenue withfan data, custom streaming analytics, and an early fan marketing engine you can run on autopilot forever.

Individualized data that's 100% yours

Import your fan data — including contact info and socials — into your existing marketing tools.

Custom analytics, made for your team

We give you highly customized streaming analytics, 100% tailored to you.

Personalized marketing on autopilot

Target your early fans with personalized outreach, ie. "You were my 5th fan!" — increasing per-fan revenue and loyalty instantly.

FAQs

1. How do artists benefit from running a firstfan campaign?

For the first time ever, artists can identify who their first fans were and reward them with an exclusive item or experience to purchase directly from the artist. This creates a strong emotional connection that makes fans feel like they have a high stake in the artist's journey. In return, artists get early fan data, customized streaming analytics, and a marketing engine to keep targeting their early fans before every drop, forever.

2. How much does firstfan cost to use for artists?

firstfan is completely free to join and use for artists. Depending on what you sell to your fans, we take a revenue share from the drop to cover platform and fulfillment costs.

3. How does firstfan find out who an artist's first fans are?

Fans import their streaming history into firstfan using a simple multi-step process. Many fans are already familiar with doing it on popular music apps like stats.fm (24M+ users), and we walk them through it step-by-step.

4. What should my exclusive drop be for my Day 1 fans?

The options are endless! Exclusive merch or experiences, creative involvement from fans, early music drops, and so much more are possible.

5. How much work is required from me as an artist?

Minimal effort - all you do is tell your fans to participate on social media and choose your drop; and that's it. We'll facilitate the entire campaign for you from start to finish.