Every artist has Day 1s.
Let's find yours.
Reward your earliest fans in a way
they'll never forget.
Verified Day 1 fans
Every artist has Day 1s.
Let's find yours.
Reward your earliest fans in a way they'll never forget.
Verified Day 1 fansFans before the fame hit different.
Wherever you're at in your journey, it's never too late — or too early — to recognize your Day 1s for being there from the start, to drive higher loyalty for life.
Go back.
Find your OGs.
The fans who have been there the longest, since before your growth moment, feel so proud of being there from the start. Now you can find them — and give them something special.
Rally your Day 1s
before you blow up.
Your OGs are with you right now, and feel proud of having discovered your music. Recognizing them guarantees they stick around forever as you grow.
Activate your Day 1s
with a drop.
All it takes is one drop. Give your Day 1s early or exclusive access to music, merch, tour tickets, or anything else — so you can capture who they are.
Activate your Day 1s with a drop.
All it takes is one drop. Give your Day 1s early or exclusive access to music, merch, tour tickets, or anything else — so you can capture who they are.
1. Drop a link in your bio
Define the moment that makes your OGs, whether it's now or in the past (before your viral song, first tour, etc.). — and drop a link in your bio. Fans click the link to get started — with no app download required.
2. Fans upload proof
Fans submit concert pics, merch receipts, playlist screenshots, or anything else that shows they've been there from the beginning to unlock the drop.
3. Get your Day 1 fan data
After your campaign ends, you get instant revenue from the drop, and a verified list of every Day 1 fan — which you can use for lifetime marketing.
1. Drop a link in your bio
2. Fans upload proof
3. Get your Day 1 fan data
Drop a link in your bio
Define the moment that makes your OGs, whether it's now or in the past (before your viral song, first tour, etc.). — and drop a link in your bio. Fans click the link to get started — with no app download required.
Fans upload proof
Fans submit concert pics, merch receipts, playlist screenshots, or anything else that shows they've been there from the beginning to unlock the drop.
Get your Day 1 fan data
After your campaign ends, you get instant revenue from the drop, and a verified list of every Day 1 fan — which you can use for lifetime marketing.
Boost revenue
from fans forever
When you recognize your Day 1 fans, they spend more on every future drop.
Get verified Day 1 fan data
Import it into your existing tools
Target Day 1s with personalized marketing
Run marketing campaigns to your Day 1s with personalized messaging.
Boost revenue from fans forever
When you recognize your Day 1 fans, they spend more on every future drop. With Day 1 messaging in your marketing campaigns, you can keep them engaged for life.
Get verified Day 1 fan data
Import it into your existing tools
Target Day 1s with personalized marketing
“I think firstfan is something really interesting,
and I look forward to watching it grow.”
Trevor Kaiser
Principal Creative Director, Amazon Music
Ready to find your Day 1s?
Tell us where you are — and we'll show you exactly what your campaign would look like with a quick demo.
Ready to find your Day 1s?
Tell us where you are — and we'll show you exactly what your campaign would look like with a quick demo.
See it in action
Schedule a chat with our team to preview what your use case would look like and get your questions answered.
See it in action
Schedule a chat with our team to preview what your use case would look like and get your questions answered.
Book a demo
FAQs
How long will my campaign run for?
Each campaign runs for 2-4 weeks, depending on the artist's needs, to drive maximum fan participation.
How much does it cost?
firstfan is free for artists to use. Depending on what you sell to your fans, we take a revenue share from the drop to cover platform and fulfillment costs.
How do I decide what Day 1 means for me?
If you're already established, it's the moment before everything changed — your first viral song or breakthrough. If you're on the rise, it's simply right now — anyone who's been with you before your next big moment. Either way, we'll help you define it.
How do you find out who my Day 1s are?
Fans upload photos or videos to show their early support — such as playlist adds, merch receipts, concert videos, or online interactions from that early phase of your career.
What should I drop for my Day 1s?
The options are endless! Merch, tour tickets, and so much more are possible.
Should I give my Day 1s early or exclusive access to my drop?
If you're already planning a drop rollout, early access works perfectly — we plug right into your existing plans. If you have nothing coming up, we'll help you create an exclusive drop just for your Day 1s.
What data do I get after my campaign?
You get order data (everyone who purchased) + Day 1 fan data (everyone whose proof we verified, regardless of purchase). Think fan names, emails, and cities in a spreadsheet format that can be easily imported into your existing marketing tools.
How much work is it for my team?
It's zero work once setup. After deciding your drop, we take care of everything (Day 1 verification, orders, payments).
FAQs
How long will my campaign run for?
Each campaign runs for 2-4 weeks, depending on the artist's needs, to drive maximum fan participation.
How much does it cost?
firstfan is free for artists to use. Depending on what you sell to your fans, we take a revenue share from the drop to cover platform and fulfillment costs.
How do I decide what Day 1 means for me?
If you're already established, it's the moment before everything changed — your first viral song or breakthrough. If you're on the rise, it's simply right now — anyone who's been with you before your next big moment. Either way, we'll help you define it.
How do you find out who my Day 1s are?
Fans upload photos or videos to show their early support — such as playlist adds, merch receipts, concert videos, or online interactions from that early phase of your career.
What should I drop for my Day 1s?
The options are endless! Merch, tour tickets, and so much more are possible.
Should I give my Day 1s early or exclusive access to my drop?
If you're already planning a drop rollout, early access works perfectly — we plug right into your existing plans. If you have nothing coming up, we'll help you create an exclusive drop just for your Day 1s.
What data do I get after my campaign?
You get order data (everyone who purchased) + Day 1 fan data (everyone whose proof we verified, regardless of purchase). Think fan names, emails, and cities in a spreadsheet format that can be easily imported into your existing marketing tools.
How much work is it for my team?
It's zero work once setup. After deciding your drop, we take care of everything (Day 1 verification, orders, payments).